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Advertising and Publicity

Statement/Fact

Advertising was an important part in bringing people to Peterborough. Advertising wasn’t just on paper (leaflets and posters) but also on the radio and television.

Source Bank 1

Question

What four large words are used on the 'It must be the Peterborough Effect' poster to try to make Peterborough appear really attractive?

Answer

More Information

Here is the logo of Opportunity Peterborough, one of the organisations that is promoting Peterborough now.

Source Bank 2

Follow up suggestion

Can you design a poster, complete with a catchy strapline, that promotes and publicises your school or organisation? Think about who is going to see and read it.

Quiz Question

What was the main slogan that was used to advertise Peterborough?

Answer

© 2014 Vivacity Peterborough

Answer

more, better, faster, closer

Answer

The Peterborough Effect